PRIVACY POLICY FOR OUR FERTILITY MATTERS
Effective Date: 22/08/2025
At Our Fertility Matters (referred to as “we,” “us,” or “our”), we value and respect your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information. By accessing and using our website, services, or engaging in any interactions with us, you agree to the terms outlined in this Privacy Policy. If you disagree with any part of this policy, please do not use our services.
1. Information We Collect
We collect several types of information to provide and improve our services:
a. Personal Information
We collect personal information from users when they interact with our website, submit a questionnaire, or engage with our marketing services. This includes, but is not limited to:
• Name
• Email address
• Phone number
• Business name and details
• Medical-related data (such as fertility status or needs)
b. Usage Data
We also collect non-identifiable data when you visit our website or use our services. This includes:
• Browser type and version
• Device type
• IP address
• Pages visited and time spent on them
• Interaction with our digital screens and advertisements
c. Cookies
We use cookies to improve the user experience on our website. Cookies are small data files stored on your device that help us enhance navigation, gather statistics, and remember user preferences.
2. How We Use Your Information
We use the collected information for various purposes, including:
• Providing and Personalizing Services: To tailor our services and marketing strategies to meet your specific needs, whether you are an individual or a business.
• Lead Generation: To match your business with relevant clients through our lead generation programs.
• Marketing and Communication: To send emails or messages with information about our services, promotions, and updates. You can opt-out at any time by following the unsubscribe instructions.
• Website Functionality: To maintain and improve our website, ensuring a smooth user experience.
3. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. When the information is no longer needed, it will be securely deleted or anonymized.
4. Sharing Your Information
We do not sell or rent your personal information to third parties. However, we may share your information under the following circumstances:
• With Service Providers: We may share your information with third-party partners or vendors who assist us in providing services (e.g., marketing, website hosting). These providers are obligated to keep your data confidential.
• Legal Compliance: We may disclose your information if required by law or to protect our rights, property, or safety, or that of others.
5. Security of Your Data
We take appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption, secure servers, and access control mechanisms. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
You have the following rights regarding your personal information:
• Access: You can request access to the personal information we hold about you.
• Correction: You can request corrections to your personal information if it is inaccurate or incomplete.
• Deletion: You can request the deletion of your personal information, subject to certain legal obligations.
• Opt-Out of Marketing: You can opt out of receiving marketing communications at any time by following the instructions provided in our emails or contacting us directly.
• Data Portability: You may request a copy of your personal data in a structured, machine-readable format.
To exercise any of these rights, please contact us using the information provided below.
7. Third-Party Links
Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We
recommend reviewing their privacy policies before sharing any personal information.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on our website and indicate the effective date. Please review this policy periodically for any updates.
9. Children's Privacy
Our services are not intended for individuals under the age of 18, and we do not knowingly collect or maintain information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information from our records.
10. International Data Transfers
If you are located outside Canada, please be aware that your personal data may be transferred to and processed in Canada. By using our services, you consent to the transfer of your personal information to Canada and its processing in accordance with this Privacy Policy. Canada may have different data protection laws compared to your jurisdiction, but we will ensure that your information is protected as per our privacy commitments.
11. Data Minimization
We are committed to collecting only the minimum amount of personal data necessary to fulfill our business objectives. We aim to avoid collecting unnecessary or excessive data and will only retain the information that is relevant for the purposes specified in this Privacy Policy.
12. Anonymous Data and Aggregated Information
We may collect and use anonymous or aggregated data for statistical, analytical, and research purposes. This data does not identify you personally and may be used to improve our services, identify trends, and enhance the user experience.
13. Consent for Processing Sensitive Data
In certain cases, we may need to process sensitive personal data (e.g., health-related information for fertility services). By providing such information, you consent to the collection and processing of sensitive data, subject to this Privacy Policy. We will take extra precautions to ensure the confidentiality and security of such data.
14. Marketing Opt-Out
You have the right to opt out of marketing communications at any time. We will provide an option in our marketing emails to unsubscribe from further communications. Alternatively, 5 of 6 you can contact us directly to request the removal of your contact information from our marketing lists.
15. Automated Decision-Making and Profiling
We may use automated systems to analyze your data and generate profiles for marketing and lead generation purposes. You have the right to request human intervention, express your point of view, and contest decisions made based on automated processing.
16. User-Generated Content
If you submit content such as testimonials, reviews, or other contributions to our website or services, please be aware that such content may be visible to other users. By submitting such content, you consent to its public display and use by us in accordance with our Privacy Policy.
17. Notification of Breach
In the event of a data breach that compromises your personal information, we will notify you without undue delay if there is a risk to your rights and freedoms. We will also notify relevant regulatory authorities in accordance with applicable data protection laws.
18. California Privacy Rights (for California Residents)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:
• Request access to the personal information we have collected about you.
• Request the deletion of your personal information.
• Opt-out of the sale of your personal information (if applicable).
For more information, please refer to our California Privacy Rights section.
19. GDPR Compliance (for European Union Residents)
If you are a resident of the European Union (EU) or European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). Under the GDPR, you have the following rights:
• The right to access and request a copy of your personal data.
• The right to rectification of your data if it is incorrect or incomplete.
• The right to erasure of your data in certain circumstances.
• The right to restrict the processing of your data in certain circumstances.
• The right to data portability.
• The right to object to processing.
To exercise your rights under the GDPR, please contact us using the details provided above.
20. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights under applicable data protection laws, please contact us at:
Our Fertility Matters
Email: info@ourfertility-matters.com
Phone: 289-206-0658
Address: 5343 Dundas Street West, Ste 601, Suite 119, Etobicoke, ON M9B 6H8, Canada
Thank you for choosing Our Fertility Matters! Your trust is important to us, and we are
committed to protecting your privacy while delivering high-quality lead generation services
for your business.